Chandi Bhandar Unveils 'Born Beautiful' Campaign with Tulip Collection

As the monsoon clouds gather and Odisha prepares to celebrate the vibrant festival of Raja, Chandi Bhandar proudly unveils its latest campaign, "Born Beautiful", accompanied by the joyful and energetic Tulip Collection.

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The brand commemorates Raja Parba Odisha’s cherished festival honoring womanhood, fertility, and Mother Earth — by celebrating every girl, every woman, and every generation.

At Chandi Bhandar, we believe every woman is a muse of nature — bold, beautiful, and born to bloom. This Raja, we celebrate not just tradition, but the everyday girl next door — the dreamer, the doer, the dancer with a campaign that reflects her in all her authenticity and glory. The Tulip Collection celebrates the beauty in every girl — a tribute to togetherness, joy, and shared strength. Inspired by the vibrant tulip, this collection honors unity and the celebration of womanhood, where women shine by simply being themselves.

At the heart of this celebration is the Tulip Collection — a vibrant line of silver jewelry plated with 18 kt gold and inspired by the hues and grace of blooming tulips. Featuring enamel work in rich reds, sunny yellows, and deep oranges, each piece is delicately accented with zircon — making it a stylish yet meaningful choice for this festive season. Designed to complement women of all ages and styles.