The quiet power of starting the workday slow

Swizzle's Vrinda Singhal on the importance of prioritizing 'ruthlessly'

- Shail Desai

Even as her batchmates were celebrating campus placements and job offers, Vrinda Singhal was working overtime figuring out the basics of running a startup. Through entrepreneurs in her family, she was aware that the time ahead would be full of ups and downs.

"The risk was worth it because I knew that the guilt of passing the opportunity was going to far outweigh the guilt of failing. That was the way I looked at it—a learning curve as opposed to a gamble," says Bengaluru-based Singhal, 28, co-founder of Swizzle, a clean-label, ready-to-drink mocktail brand.