Souled Store aiming to raise ₹200 cr for offline expansion

Mumbai-based pop culture apparel brand The Souled Store, or TSS, plans to raise ₹150-200 crore by July to fund its offline expansion, enter Gulf markets and launch new categories following its acquisition of rival Redwolf.

- Priyamvada C

"Our ambitions right now might be bigger than our purse...over the next 12 months, we plan to increase the size of our stores by 3x the current sq ft and also aim to enter the Gulf region," co-founder Vedang Patel said in an exclusive interview with Mint. Store size is likely to increase from 60,000 sq ft to 180,000 sq ft, he added.