Rate cuts new sales pitch for affordable home loans

HFCs pitching lower EMIs in future in rush to meet year-end credit targets

- Subhana Shaikh [e-mail]

Some industry leaders acknowledged there could be instances of mis-selling.

(ISTOCKPHOTO)

Affordable housing lenders are increasingly luring borrowers with promises of future reductions in loan repayments as competition intensifies in the January-March quarter and firms rush to meet year-end credit targets, according to analysts.

According to analysts, affordable housing lenders are at a disadvantage, as policy rate cuts have not translated into a meaningful reduction in borrowing costs. Moreover, competition for small home loans has risen, pushing some to adopt aggressive marketing strategies. Industry leaders said the aggressive push is not limited to affordable housing finance companies (HFCs), while some acknowledged there could be instances of mis-selling.