Price hikes may hit realty demand

Aiming high Limited inventory in existing projects makes new launches key to meet FY26 pre-sales targets.

- Harsha Jethmalani

The pace of new residential project launches is poised to improve, especially in the second half of FY26 (H2FY26), as approval delays ease. So far in the September quarter (Q2FY26), some listed developers have unveiled new projects. In July, DLF Ltd launched WestPark project in Andheri, Mumbai; and Brigade Enterprises Ltd launched Brigade Avalon in Bengaluru.

In August, Godrej launched Godrej Regal Pavilion Rajendra Nagar, Hyderabad; and Brigade launched another project Brigade Lakecrest in Bengaluru.

A recent channel check by Nomura Global Markets Research said in September, Godrej Properties is expected to launch Godrej Sora Sector 53, Gurugram; and Sobha could see one or two launches (Sobha Magnus, Sobha Scarlet) in Bengaluru.

Listed developers are eyeing 18-20% year-on-year growth in pre-sales/bookings in FY26. Timely launches are crucial to meet this target. The June quarter (Q1FY26) performance was solid.