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ChatGPT in WhatsApp eyes Google cash cow

Mint New Delhi

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April 29, 2025

ChatGPT search integration may redefine search, in challenge to Google

- Shouvik Das

Artificial intelligence (AI) powerhouse OpenAI on Monday announced the integration of ChatGPT search engine with the ubiquitous WhatsApp messaging platform, in a direct challenge to Google's lucrative search advertising model.

This ChatGPT-WhatsApp integration in India and globally could redefine how users search for information and discover products online. Alongside the ChatGPT search engine now being available on WhatsApp, the world's most-valued AI startup also announced personalized product recommendations on the ChatGPT application—a product strategy that notably turned Google into the $2-trillion search-and-email giant that it is today.

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