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Amazon Eyes Small Towns for Prime Day

Mint New Delhi

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June 25, 2025

Amazon India will extend its flagship Prime Day sale to three days in July with a deeper focus on small towns and cities, a top company executive said, underscoring the importance of sale events for e-commerce firms when the industry is facing slowing growth.

- Sowmya Ramasubramanian

Prime Day will be held on 12-14 July. Prime members will get earlier access to new product launches across categories, including consumer electronics, groceries and essentials, and furniture and home improvement items.

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