AI turns vintage tracks into fresh revenue streams for music labels

Artificial intelligence is giving old sound tracks anew lease of life, and opening up fresh moneymaking avenues for music labels.

- Lata Jha [e-mail]

AI helps revive legacy music, stem separation to isolate vocals and instruments, enabling remixes without re-recording.

(MINT)

Music labels like Saregama and Times Music are increasingly turning to AI to create new content and bolster their vast collection of songs, while adding moving images to old catalogues, particularly devotional categories, that lacked videos, resurrecting their appeal. These refreshed tracks are being uploaded on YouTube and other social media platforms for a new round of monetization and reach.

“The idea is to maximize reach across YouTube, Meta, and all major platforms. With an evergreen catalogue that speaks to every generation, our priority is to make content present, accessible, and relevant in every form,” said Kartik Kalla, senior vice-president (music) Saregama India Ltd.