With a $35 bn push, Amazon puts e-comm rivals on notice

Funds will support e-commerce, Amazon Web Services, Prime Video, MX Player and devices

- Suneera Tandon

The investment is expected to intensify competition, prompting rivals to spend more on infrastructure, supply chains, and consumer acquisition.

Amazon.com Inc.'s plan to invest an additional $35 billion in India by 2030 is expected to intensify competition in the online commerce and prompt rivals to increase their spending on infrastructure, supply chains, and consumer acquisition.

The US tech giant, which has already deployed $40 billion in the country, will invest money in all of its businesses—its core e-commerce operations, cloud computing division Amazon Web Services, entertainment businesses including Prime Video and MX Player, and its devices segment.

“Other players will be pushed to accelerate investments of their own, spurring faster innovation, deeper regional penetration, and more nuanced strategies for tier-II and tier-III markets,” said Naveen Malpani, partner and retail and e-commerce industry leader, consulting firm Grant Thornton Bharat.