Reality shows: OTT platforms’ next big content battle with TV

Streaming platforms are shaking up the nonfiction game.

- Lata Jha [e-mail]

With daily or weekly drops, OTT shows create buzz, spark conversations and enter the cultural zeitgeist..

(BLOOMBERG)

After years of tried-and-tested television formats, OTT players are betting on shorter, sharper and more experimental reality shows.

Amazon MX Player's Hip Hop India and Rise and Fall, and Netflix’s The Great Indian Kapil Show prove that both viewership and brand adoption are strong for the category.

Inthe midyear list of most-watched streaming originalsby media consultant Ormax, although fiction attracted higher viewership, several nonfiction showsalso madeitto the list. Hip Hop India Season 2 ranked 15th with ILI million viewers, followed by The Great Indian Kapil Show Season 3 with 10.9 million. Shark Tank India Season 4.came in at 18th (10.3 million), while The Traitors—a Prime Video reality show hosted by Karan Johar—attracted 9.3 million views to secure the 24th place.