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Pro Kabaddi aims rise in sponsorship, revenue this season
Mint Mumbai
|October 12, 2023
The 10th season of the Pro Kabaddi League (PKL) is set to witness significant growth on increasing revenue streams and higher advertiser interest, Anupam Goswami, the chief executive and League Commissioner, PKL, said in an interview. The two-day auction for the new season ended on Tuesday.
"I do believe that very interesting and significant conversations are going on (for sponsorships and deals). I do know in case of PKL teams that most teams crossed 50% of inventory targets. Some trends were being reported very early this season," Goswami said. "Three or four teams were in fact well on their way to (achieve) revenue targets even 2-3 months ago," he added.
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