Honasa disputes unsold stocks allegations by distributors, body

Honasa Consumer, the H parent to personal care brand Mamaearth, has denied allegations by the All India Consumer Products Distributors Federation (AICPDF) regarding unsold stocks causing financial burden on distributors and retailers, noting that the figures mentioned by the industry body is °'inconsistent," with the sales driven through the channel.

- Sowmya Ramasubramanian

"We have actively and transparently addressed our transition (under Project Neev) to a direct distribution model during our result for Q2FY25. Significant progress was made to remove stocks worth ₹63 crore from our distribution system as part of transition away from super stockists. All secondary claims from active distributors were cleared up till August and the rest are in final stages," the company said in a statement on Tuesday evening.