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FMCG slump prompts Dabur to shorten strategy review timeline
Mint Mumbai
|January 31, 2025
The strategic vision cycle will include brands such as Dabur chyawanprash and its beverages portfolio
Consumer goods maker Dabur India Ltd has shrunk its cycle of strategic reviews from four years to three years citing short-term volatility in the sector as well as uncertain macroeconomic indicators, according to its top executive.
The maker of Vatika shampoo and Hajmola candy has roped in consulting firm McKinsey & Co to refine and align strategies for the next three years in line with "evolving dynamics", chief executive officer Mohit Malhotra said.
The move comes as the fast-moving consumer goods (FMCG) sector grapples with a slowdown in urban demand and new-age brands challenge incumbents.
Diese Geschichte stammt aus der January 31, 2025-Ausgabe von Mint Mumbai.
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