End of road for Good Glamm as lenders put up brands for sale

Less than four years after turning a beauty products unicorn, The Good Glamm Group has kissed the dust, facing unpaid vendors and employees and a revival plan that never took off.

- Sowmya Ramasubramanian

Lenders to the cash-strapped platform have decided to sell Good Glamm's individual brands piecemeal, founder and CEO Darpan Sanghvi said on Wednesday.

Each brand will be led independently by new owners, Sanghvi said, ending Good Glamm's identity as a house of brands.

"Our lenders have decided to enforce their charge on the individual brands under the Good Glamm Group. What this means is that there will no longer be a group-wide solution which will allow all the brands to continue under a single umbrella," Sanghvi said in a social media statement.

Good Glamm joins the list of well-funded startups that wound down after struggling with liquidity and other issues. Last year, on-demand convenience startup Dunzo slowed down operations after months of financial struggle, and was followed by founder and CEO Kabeer Biswas's exit in January 2025. Byju's, once considered the most valued startup in India, crumbled following liquidity troubles and governance issues. Other notable examples include Peak XV-backed Zilingo and social media firm Koo.