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Cricket, beer, bites: Food firms expect 40% sales surge
Mint Mumbai
|March 08, 2025
finals—always drive up demand, both in bars and restaurants as well as home consumption.
finals—always drive up demand, both in bars and restaurants as well as home consumption. While a lot of restaurants are running offers to pull in crowds, we typically see a significant uptick in retail sales as well, since many people prefer watching from home with friends and family too," Ishwaraj Bhatia, chief operating officer and co-founder of Simba beer told Mint. He added that the company typically observes a 15-25% increase in beer sales during major sporting events.
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