Mit Magzter GOLD unbegrenztes Potenzial nutzen
Erhalten Sie unbegrenzten Zugriff auf über 9.000 Zeitschriften, Zeitungen und Premium-Artikel für nur
Versuchen GOLD - Frei
Connected TV Driving Family Content on OTT
Mint Mumbai
|January 06, 2025
Rise in connected TV adoption reshapes streaming, marketing strategies
The rise of connected TV sets, especially in urban areas, is reshaping the content and marketing strategies of video streaming players that are targeting wholesome shows that could be watched by the entire family, instead of the more personalized programming tailored for mobile screens.
According to a recent report by media consulting firm Ormax, 36% of SVOD (subscription video-on-demand) audiences in urban India are regularly using connected TV (CTV) devices, which enable streaming of videos and music via the internet. As a result, there has also been an increase in co-viewing of streaming content among SVOD audiences, which has implications for content and marketing strategies of OTT platforms in India. As of August 2024, India had 547 million OTT users, but active paid subscriptions were only around 100 million, according to Ormax.
Diese Geschichte stammt aus der January 06, 2025-Ausgabe von Mint Mumbai.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON Mint Mumbai
Mint Mumbai
Export sops for tariff-hit MSMEs by next week
The government plans to announce support measures under the Export Promotion Mission as early as next week for small businesses struggling to absorb 50% US tariffs, according to Union commerce minister Piyush Goyal.
2 mins
November 26, 2025
Mint Mumbai
Rural recovery, low base to fuel Q2 GDP
Policy transmission, festival season inventory too aid growth
2 mins
November 26, 2025
Mint Mumbai
1st privately built PSLV near lift-off
India's first privately built polar satellite launch vehicle (PSLV) is expected to have its maiden commercial flight before the end of the financial year, marking a giant leap in the country’s ambition to foster a private space economy.
3 mins
November 26, 2025
Mint Mumbai
Israel to relocate Jews from northeast
Israel’s government has approved a proposal to bring all the remaining 5,800 Jews from India’s northeastern region, commonly referred to as Bnei Menashe, over the next five years.
1 min
November 26, 2025
Mint Mumbai
Export sops for tariff-hit MSMEs by next week
The government plans to announce support measures under the Export Promotion Mission as early as next week for small businesses struggling to absorb 50% US tariffs, according to Union commerce minister Piyush Goyal.
2 mins
November 26, 2025
Mint Mumbai
IndoSpace Core acquires six logistics parks for over $300 mn
IndoSpace Core, a joint venture between the Canada Pension Plan Investment Board, or CPP Investments, and IndoSpace, has acquired six industrial and logistics parks valued at over $300 million.
1 min
November 26, 2025
Mint Mumbai
Businesses mustn't wait for a global climate consensus
This year’s United Nations climate summit in Belém, Brazil, ended last week. Countries made promises on paper and avoided hard decisions. Having gathered nearly 200 nations to chart out climate action, CoP-30 produced a ‘Belém Political Package’ that deferred questions rather than answer them. We should not pretend that this is progress.
3 mins
November 26, 2025
Mint Mumbai
Husk Power aims to raise $400 mn
Husk Power Systems, the world’s biggest solar mini-grid operator, has begun an industry-record capital raise of $400 million as it seeks to grow revenue 10-fold by 2030 and prepare for an initial public offering (IPO).
1 min
November 26, 2025
Mint Mumbai
Don't make AI models but make the most of what exists
Earlier this year, Amazon announced that it was eliminating 4,000 management positions because artificial intelligence (Al) tools had rendered those middle-management roles redundant.
3 mins
November 26, 2025
Mint Mumbai
The Federal Reserve’s tool for calming short-term funding markets is being tested
The Federal Reserve is struggling to persuade some banks to use a lending tool designed to improve the central bank’s control over short-term money markets.
3 mins
November 26, 2025
Listen
Translate
Change font size