4700BC popcorn adds a dash of spice to Marico's food range

India’s snacking habits are moving from cinema halls to living rooms, and Marico wants a front-row seat.

- Soumya Gupta

As the FMCG major eyes a 25% compound annual growth rate (CAGR) in its foods portfolio, its acquisition of premium popcorn brand 4700BC is designed to capture at-home indulgence without abandoning its health-led roots.

“One of our key learnings is that while consumers are willing to spend on healthier options, they are not willing to compromise on taste,” Saugata Gupta, MD and CEO of Marico told Mint. “That’s where 4700BC becomes a great fit in our foods portfolio.”

Founded in 2012 as a premium packaged popcorn brand, 4700BC was acquired by multiplex operator PVR in 2015, which bought a 70% stake for ®S crore. Marico this week acquired just over 93% of the brand for t226.83 crore.