TVS Motor Rejigs Top Execs, Changes EV Business Head

TVS Motor Also Appointed Vimal Sumbly to Oversee the Domestic Business of Norton

- Ayaan Kartik

TVS Motor Co. Ltd has brought in Aniruddha Haldar to manage the electric vehicle division, as the country's third-largest two-wheeler maker seeks to bolster its business in a segment where the top three companies account for nearly 70% of total sales.

Haldar, a senior vice-president, succeeds Manu Saxena, a TVS veteran of over two decades, who has been tasked with leading product development and engineering for India and overseas markets, according to two people familiar with the development.

TVS also appointed Vimal Sumbly, its current head of premium two-wheeler business, to oversee the domestic business of Norton, the UK-based motorcycle maker that TVS bought in 2020.