Pollution season fuels clean-air tech startups

Pollution spike is driving demand for purifiers, mask and clean-air devices

- Sakshi Sadashiv

Climate-tech startups such as Qubo, Karban Envirotech and Atovio are benefiting from the surge, with each targeting niche clean-air segments, including wearables.

(HT)

Climate-tech startups are cashing in on India's post-Diwali pollution spike, as the toxic haze over Delhi-NCR pushes people toward everything from home purifiers to wearable clean-air devices—with each company aiming to target a specific slice of rising consumer anxiety.

Delhi's air quality slipped into the 'severe' zone and remained there for days after Diwali, as firecracker fumes mixed with cold winter stagnation—an annual pattern that sent purifier and mask sales surging on Amazon and Flipkart.