OTTs reinforce legal teams as data privacy rules kick in

DPDP Act rules have been notified and a new data-protection board will oversee compliance

- Lata Jha

Large streaming platforms could be classified as significant data fiduciaries, triggering heavier obligations such as impact assessments, audits and appointing data-protection officers under the new regime.

Video-streaming platforms have begun putting in place legal teams in order to comply with the personal data-privacy regime that formally kicked in last week.

More than two years after the Digital Personal Data Protection Act, 2023 (DPDP Act) was passed by parliament, the ministry of electronics & information technology (MeitY) has notified the rules and established a four-member data-protection board, bringing the law into effect. The board will oversee compliance, hear grievances, and impose penalties when the provisions of the law are breached.