Brands Tap Bollywood Family Legacy to Add Marketing Muscle

Indian brands and Hollywood studios looking to win over desi audiences are increasingly roping in Bollywood's famous children—even before their formal film debuts.

- Lata Jha

From voiceovers and commercials to digital content campaigns, these star kids are becoming key to storytelling strategies that aim to blend celebrity recall with emotional authenticity.

Recently, Shah Rukh Khan and his son Abram dubbed for the Hindi version of Mufasa: The Lion King, along with his older son Aryan, while Ajay Devgn and son Yug lent their voices to Karate Kid: Legends. More recently, Telugu superstar Mahesh Babu appeared in a commercial with his young daughter Sitara. These early appearances are being used to build familiarity and generate buzz among fans of the parents while positioning the kids for potential debuts down the line.