The rise of matcha bars

In the past year, there's been a proliferation of boba tea brands and matcha bars.

- Aravinda Anantharaman

In the past year, there's been a proliferation of boba tea brands and matcha bars. Looking at the global adoption of these teas, we're a bit late to the party but are certainly catching up. About a year ago, I wrote on the changing styles of tea, and Anne-Frédérique Dayraut, a tea promoter in France, had talked about how matcha, boba and chai are almost dissociated from tea, as standalone beverages. Still, the tea world can lay claim to this popularity, especially given that these are teas one enjoys out of home, lend themselves to customizing, and are hence attractive to a new generation of tea drinkers.