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Singer India eyes premium push to counter Chinese imports
Mint Hyderabad
|March 20, 2026
Sewing machine manufacturer Singer India Ltd. plans to focus on premiumization and diversification into consumer products to garner a greater share in the domestic and industrial markets that are currently flooded by Chinese products.
Rakesh Khanna, vice-chairman and MD of Singer India.
“Today we have been able to completely reposition ourselves as a premium product,” Rakesh Khanna, vice-chairman and managing director (MD) of Singer India, told Mint.
The company plans to invest over ₹100 crore in the next three years in its Jammu plant to increase production of zig zag sewing machines. Singer India raised about ₹4.5 crore through a preferential allotment of equity shares in November, with proceeds earmarked for manufacturing facility expansion. The rest will be funded through internal accruals and loans, company officials said.
Diese Geschichte stammt aus der March 20, 2026-Ausgabe von Mint Hyderabad.
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