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IndoBevs Bets on New Liqueur, Whiskies to Double Revenue
Mint Hyderabad
|February 24, 2025
IndoBevs Pvt. Ltd, the maker of wine-in-a-bottle cooler Bro Code and an importer and bottler of premium international spirits, expects to double its revenue by fiscal year 2026 (FY26) to ₹700 crore on the back of its new liqueur Bonga Bonga and upcoming whisky launches, according to its top executive.
Bonga Bonga marks its latest bet in India's competitive alcoholic beverages market, where it will take on established premium brands.
"This is a distinctly Indian product, a neutral spirit made with about 40 herbs and botanicals," said Geetika Mahandru, president of IndoBevs, in an exclusive meeting with Mint. "It is a crafted and complex 100% natural liqueur...[and offers] a unique proposition for younger consumers in a not-seen-before bottle packaging."
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