Gamification: True Engagement, Real Data Wins

96% of global businesses are now relying on social platforms to drive growth

- Trigam Mukherjee

The concept and understanding of consumer engagement is no longer what it used to be. In fact, the traditional form of engagement, which turned digital decades ago, is now obsolete. With over five billion people active on social media, and the average Indian user spending nearly 190 minutes a day online, 96% of global businesses are now relying on social platforms to drive growth. And yet, the real struggle lies not in reaching audiences, but in meaningfully connecting with them.

Facebook's engagement rates have fallen sharply, with the average organic rate per post dropping to 0.07%, from 0.09% in 2023. This decline is often attributed to changes in the platform's algorithm and the migration of younger users to other platforms like Instagram, which has also seen a steady drop in engagements over the past two years. The desire for instant gratification fuels endless scrolling, a passive engagement loop where ads are absorbed like background noise. Your content might be seen, but it's rarely remembered.