Wingify eyes acquisitions for growth after Everstone deal

Digital experience optimization startup Wingify is increasingly using acquisitions to accelerate its next phase of growth, aiming to attract enterprise clients.

- Twit Ghosh

The strategy follows a majority investment by private equity firm Everstone Capital earlier this year and signals a broader shift in the company’s expansion plans.

“Now that we're a part of Everstone, we have far more access to think and build an inorganic growth pipeline for ourselves,” said Sparsh Gupta, co-founder and chief executive in an interview. “There's definitely a pipeline of businesses we're talking to now.”

PE firm Everstone Capital bought a majority stake in the software-as-a-service startup for $200 million in January.

Wingify announced its first acquisition in nearly a decade on Monday, buying artificial intelligence (AI) user research firm Blitzllama for an undisclosed sum. Blitzllama was part of Y Combinator's Winter 2022 batch and had raised $500,000 from Y Combinator, 2am Ventures, and Magic Fund prior to the acquisition.