TCS, Infy hop onto Adobe's platform to sell AI services

Indian IT firms leverage the software maker's agentic AI to sell a full suite of automation tools

- Shouvik Das

India's top software services firms, which have lagged Accenture PLC in selling generative artificial intelligence (AI)-based services to clients, are piggybacking on software maker Adobe Inc.'s platform to win more clients incorporating AI into their businesses.

Tata Consultancy Services Ltd and Infosys Ltd, the two largest technology outsourcing companies in India, are leveraging Adobe's agentic AI push to sell a full suite of automation tools, according to executives and analysts Mint spoke with. At stake is TCS and Infosys' ability to report higher revenue earned from core generative AI deals—which has been a rarity for Indian information technology (IT) services providers.

Adobe, whose key offering in its 43-year history has been its creative software platforms such as Photoshop, After Effects, InDesign and Premiere Pro, earned $21.51 billion in annual revenue last fiscal and has guided for $23.55 billion at a 9.5% annual growth in FY25. While not counted among the Big Tech companies of the US, Adobe ranks among the world's top 100 most valuable firms, with a market capitalization of $169 billion at the time of writing.