Studios Tap OTT Creators Amid Box Office Slowdown

Such deals are good for business as production houses are cash-starved and new-age firms seek recognition

- Lata Jha

With few films making an impact at the box office, film producers are hesitant about taking new projects to floor, prompting a surge in unexpected partnerships between mainstream studios and independent digital content houses to diversify their offerings.

Yash Raj Films (YRF) announced a deal with Posham Pa Pictures, known for OTT titles, including Kaala Paani and Maamla Legal Hai, and Sajid Nadiadwala's film production house Nadiadwala Grandson Entertainment and Banijay Asia, which is a part of Banijay Entertainment, have partnered to create web originals and films, with an investment of ₹100 crore.