Move to label all AI on social media faces pushback

A grand plan to label all AI-generated content on social media has run into resistance, with Big Tech, policy thinktanks and industry body Nasscom calling the government's proposals expensive and impractical, suggesting that the new regulations instead focus on preventing harm from AI.

- Shouvik Das [e-mail]

Social media platforms said this will require enormous scrutiny, escalating operating costs. In their submissions to the ministry of electronics and IT (Meity), they called the proposals too broad-based, and requested adding definitions of disinformation and deepfakes.