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Kingfisher taps into new opportunities with flavoured brews
Mint Chennai
|January 27, 2025
We're not reinventing Kingfisher but evolving it to remain relevant to today's consumers. Vikram Bahl, chief marketing officer, United Breweries
With rising affluence, increased socialization and the evolving preferences of younger consumers, United Breweries Ltd (UBL) is tapping into a new wave of opportunities in the beer market. The company has launched two new Kingfisher variants, Mango Berry Twist and Lemon Masala, marking a foray into the flavoured beer segment.
Vikram Bahl, chief marketing officer of UBL, shared insights into the strategy behind this launch and the company's broader plans to drive growth in India and beyond. Edited excerpts:
What led to the launch of the two new Kingfisher variants?
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