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Consumers Snap Up New FMCG Categories as Cos Expand Reach
Mint Chennai
|August 22, 2025
Rural, urban India buying fabric softeners, instant noodles, Western-style snacks
Consumers across rural and urban India are increasingly experimenting with newer fast-moving consumer goods (FMCG) formats, ranging from fabric softeners and washing liquids to sauces, instant noodles, juices and Western-style snacks.
According to data from Worldpanel by Numerator (Kantar), household consumption across these categories increased significantly between 2021 and 2025, driven by a combination of buyers' aspirations and company efforts to make such products widely available.
Diese Geschichte stammt aus der August 22, 2025-Ausgabe von Mint Chennai.
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