Why Smaller OTTs Are Losing Ground

With global streaming giants tightening their grip on India's OTT market, smaller platforms are struggling to stay afloat.

- Lata Jha

With global streaming giants tightening their grip on India's OTT market, smaller platforms are struggling to stay afloat. Rising production costs, limited marketing budgets, and the dominance of Netflix, Prime Video, and JioHotstar have pushed fringe players like ALTT and Eros Now out of the spotlight. While regional players carve out niche content, those stuck in the middle find themselves with dwindling content and fewer options to compete.