RJs ditch radio to become influencers

Radio jockeys were the original influencers in the time before social media. So, it's no surprise that RJs are now making the most of their soaring popularity on social media to become content creators and regain their status as influencers.

- Pratishtha Bagai

After all, content creators and influencers have lucrative careers that can bring them brand deals and entertainment opportunities. It can be so enticing that some RJs are even ditching radio, exacerbating the struggles of the audio broadcasting sector.

Karishma Gangwal quit her job as an RJ at Red FM in 2023 to pursue content creation full time, making videos.

She has close to 7 million people following her Instagram handle @rjkarishma and currently hosts a spot-the-imposter format game show called 'Find the Farzi' on Jio-Hotstar.