Personal shoppers lift India’s premium fashion retail sales

Stylists help customers mix and match outfits, boosting confidence and setting brands apart

- Suneera Tandon

Indian shoppers are no longer just buying clothes—they’re buying the experience of being styled. Demand for personal shopper services is growing as consumers seek premium, curated in-store experiences, especially for occasions like weddings and festivals.

Personal shoppers are trained retail professionals or stylists who assist customers in selecting and styling their clothing. Unlike regular store staff, they suggest new styles and mix outfits, making buyers more confident about their purchases. This not only enhances the brand experience but also sets it apart from its peers.

Shoppers Stop Ltd is one of the few multi-brand retailers that offer this service to all customers who walk into its stores. “The average transaction value of customers guided by personal shoppers is approximately ₹15,500,” said chief executive officer Kavindra Mishra in the June 2025 earnings call. The service generated ₹273.5 crore of the total ₹1,094 crore revenue during the quarter. Or 25% of the total sales, with the contribution rising by 7 percentage points from a year earlier.