How faithtechs are bringing rituals to the screen

handles the backend, including technology, marketing, logistics and devotee engagement, while temples focus on conducting rituals.

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The company charges the temples a processing fee on each transaction. “Many of these temples had little to no digital infrastructure before partnering with us,” said co-founder Jain.

Sri Mandir, which leads the market in terms of users, currently has paid ritual services as the dominant engine, with merchandise and prasad delivery growing as extensions.