Home grooming snaps up market share from salons

Tech-led home beauty platforms like Urban Co., GetLooks and Yes Madam are drawing customers away from traditional salons.

- Vaeshnavi Kasthuril

Patrons at salons would have felt the occasional sting of a burn or a nick under a careless pair of hands.

It's now the turn of salon chains in India to get singed-except that this time around it is slow and deliberate.

The rapid rise of tech-enabled home beauty services and expert-driven dermatology clinics is taking away a disproportionate share of growth in a market that's been dominated by salon chains for years.

On-demand platforms like Urban Company, GetLooks, and Yes Madam are tapping into the demand for at-home grooming driven by instant gratification.