Emami grooming for better future. Can growth catch up?

A peak point Emami's Ebitda margin hit a 12-quarter high in Q3FY25, driven by cost efficiencies and premiumization.

- Manvi Agarwal

Emami Ltd is tweaking its playbook to stay ahead. It is betting big on urban expansion, cutting back dependence on general trade and doubling down on modern retail. Rural demand is stabilizing, but the push is from a sharper brand strategy.

The stock is down 34% from its 52-week highs of ₹860 apiece in September, reflecting concerns about discretionary weakness and execution risks. This is despite the fact that Ebitda margin at 32.3% is at a twelve-quarter high in Q3FY25, thanks to price hikes and cost efficiencies. Discretionary segments, like Kesh King, Smart and Handsome, and digital brands, are a weak link with sluggish volume growth.