Time, and not capital, isa disruptor: Wakefit founder

The IPO-bound company has developed an asset-light approach to building offline presence

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Calling themselves a tech-led conventional business, Wakefit founders have transformed the mattress-making company into a complete furniture and home décor seller.

What sets the IPO-bound company apart is that it keeps less inventory and has built up an offline presence across key markets in India, the founders told Mint in an interview.

“I think that's the larger thing that we're trying to build. The ambition is whether we can become the Amazon of home, like Decathlon is for sports, Nykaa is for makeup. Can we become that company for home as Wakefit?” said co-founder Ankit Garg.

“We have built company-owned, company-operated stores which don’t store inventories. They are asset-light because they keep only products for display. The orders are serviced from our centralized manufacturing base once a purchase is made,” said Chaitanya Ramalingegowda, co-founder and CEO of Wakefit.