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Outdated plots hurting Hindi TV shows
Mint Ahmedabad
|July 10, 2025
Hindi general entertainment channels (GECs) are struggling to strike a chord with viewers, as new protagonists in fiction shows fail to create any meaningful connect, resulting in low viewership and often quick takedown from air.
feels increasingly out of sync," said Surabhi Saxena, associate VP-strategy, media, Dentsu India. Saxena said the hyper-glamourised world of many GECs feels emotionally unrelatable, and lacking authenticity, hurting engagement. She noted that nearly 75% of new Hindi GEC shows launched between January and March 2024 failed to make signif
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