Augmented-reality creators are out-earning IIT grads

A new class of digital creators is out-earning top graduates of the Indian Institutes of Management (IIMs) and Indian Institutes of Technology (IITs) using a relatively basic set of skills.

- Pratishtha Bagai

AR creators are quietly earning six-figure monthly incomes using skills that anyone can pick up.

(ISTOCKPHOTO)

While select IIT graduates bag annual salaries of ₹25-30 lakh from the likes of Nvidia and Intel this year, these digital creators can earn that much every few months-by designing the augmented-reality (AR) objects and filters people use while taking pictures or recording videos for Instagram, YouTube and Snapchat.

These AR creators are earning six-figure monthly incomes using skills that anyone can pick up. Engineers, lawyers and even marketing executives are switching careers or taking it up as a side hustle.