Your style, your story

SM Store's Custom Lab lets you create the perfect holiday gift

- BY JANE KINGSU-CHENG

Finding gifts that are both practical and meaningful doesn't have to be a challenge, especially this holiday season.

The Custom Lab at SM Store transforms ordinary shopping into an extraordinary, creative experience, allowing shoppers to add a personal touch to everyday items. Whether it's embroidery, engraving, stamping, embossing, and debossing, each item can be customized to reflect the recipient's personality and style.

First launched at SM Store Mall of Asia, the concept has now expanded to SM Store Makati and SM Store Megamall, making it easier than ever for shoppers to create truly thoughtful gifts. From apparel and accessories to homeware and stationery, The Custom Lab transforms everyday items into memorable keepsakes, each one carrying a personal touch that makes it truly special—and a memorable conversation piece.

Gift of personalization