The entertaining side of social media self-promotion

Lately, I noticed a shift in my usual daily routine. I used to watch a lot of movies to wind down after a long day, but not so much in recent years. Instead, I have been spending a lot of time death-scrolling on my phone, getting entertained by a lot of self-promotion posts.

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Let us be honest. We have all been there. Reading all of the full-throttle, unashamed declarations of personal triumph, life moments, outstanding school achievements, and maybe even brand new relationships or “In a relationship” posts. Aside from the usual head-scratch or an eye-roll, we would find ourselves giving a broad smile or even mutter, “Here we go again.”

But if we are really true to ourselves, those reactions could be glimmers of admiration, maybe even a tiny bit of envy. Because in the chaotic, over-saturated world of social media, the people who win are not the shy, timid types—they are the ones who have mastered the art of unashamed, partly entertaining self-promotion and personal branding.

We will have to say goodbye to the days when modesty was the default. Today, if you are not posting your wins, are you even winning? It is about being seen, being remembered, and leveraging the sheer megaphone of platforms like Facebook and LinkedIn to shout your value from the digital rooftops. And it is a genuine art form, mainly because it takes courage.