Suzuki marks 50 Years in the Philippines with grand celebration

Half a century of conquering land and sea

- By IÑIGO S. ROCES

From its humble beginnings as a motorcycles manufacturer in 1975, few could have predicted that Suzuki would become the pivotal force in mobilizing Filipinos that it is today.

Today, Suzuki Philippines incorporated (SPH) has over 5,000 motorcycle outlets (including 105 exclusive 3S shops), 80 automobile dealerships, and 22 marine branches, serving Filipinos from Luzon to Mindanao.

To show its appreciation for all those that have helped it become titan it is today, SPH held a grand showcase of heritage, innovation, and unity on its 50th Anniversary with a series of events that bring together its network of dealers, loyal customers, employees, and partners. The brand made its presence felt with its Suzuki Matsuri 2025 mall showcase and massive One Suzuki Big Ride. The celebration embodied five decades of commitment to Filipino mobility.

Caloocan, the heart of motorcycle showrooms, parts, and culture in Metro Manila. The motorcade stretched through the length of EDSA, culminating at the SM Mall of Asia Concert Grounds, Block 16.

This massive gathering was more than a show of Suzuki's strong rider community — it was also a clear statement of the brand's commitment to safe and responsible riding. With all participants clad in proper safety gear and riding in formation, they demonstrated the discipline and camaraderie that Suzuki promotes on the road.

The event reinforced Suzuki's role not only as a leader in motorcycle innovation but also as an advocate for rider education and safety awareness. The ride highlighted that true riding enjoyment comes with responsibility.

By your side, then and now