SM expands into luxury homes

Sy-led property developer SM Prime Holdings Inc. has launched Signature Series by SM Residences, its new brand focusing on the premium and luxury market, which will be developing 400 hectares (ha) of prime land in Mega Manila and Cebu for high and ultrahigh-networth individuals.

- By JAMES A. LOYOLA

During the launch of the new unit, SM Prime Executive Vice President and Group Head of Signature Series Jose Juan Jugo announced that they will kick off with the development of their 284-ha master-planned community in Susana Heights, adjacent to Ayala Alabang, for which the firm has committed an initial capital expenditure (capex) of P25 billion.

Given its prime location, Jugo said lot sizes will be sold at a minimum of P100 million each with cuts of no less than 750 square meters (sqm). The plan includes residential clusters, neighborhood retail, civic spaces, pocket parks, and an ultra-luxury village.