Piracy could max out 80% of Viva's potential revenues

The Intellectual Property Office of the Philippines (IPOPHL) said Viva Holdings Inc. is the first entertainment firm to enter into the e-commerce memorandum of understanding (MOU), which aims to strengthen the fight against online piracy and counterfeiting.

- By DEXTER BARRO II

Ina statement, IPOPHL said Viva’s entry into the MOU is vital in encouraging more creatives to protect their intellectual property (IP) rights.

IPOPHL, the country’s anti-piracy body, said robust IP protection fuels business growth, further unlocking more opportunities for the creative industry.

“The more stakeholders we encourage to join the e~commerce MOU, the more cooperation we have, giving IP rights holder signatories like Viva amore efficient mechanism to protect their content from pirated uploads and streaming, as well as inspire other content creators to take charge of their IP assets,” said IPOPHL Director General Brigitte da Costa-Villaluz.