PH Pavilion a major draw at Osaka Expo 2025

More than 40,000 guests visited the Philippine Pavilion at the Expo 2025 Osaka within nine days of its opening, a turnout the Department of Tourism (DOT) hailed as a strong signal of growing international interest in the country's culture, creativity, and tourism appeal.

- BY TRIXEE ROSEL

DOT Secretary Christina Garcia-Frasco said the 40,252 visitors reflect the pavilion's global resonance, as it quickly emerged as one of the most talked-about attractions at the world exposition.

"This is more than an exhibition—it is a movement of culture, connection, and creativity that brings the Philippines to the world stage in a way we have never seen before," Frasco said, noting how the pavilion blends Filipino tradition and innovation through immersive storytelling.