Monogram in motion

Louis Vuitton's iconic pattern reimagined for its 130th anniversary

- JANE KINGSU-CHENG

The true heritage test of a brand is when its logo is easily recognized on a luggage carousel, at a café, or folded neatly beside someone's chair. This is how the Louis Vuitton (LV) Monogram makes its presence felt—through everyday encounters that reflect how life is constantly in motion.

Not many know that Georges Vuitton created the Monogram in 1896 as a tribute to his father. Drawing inspiration from Gothic motifs and the influence of Japonism, it was also designed as an added anti-counterfeiting measure. It is safe to consider the LV Monogram as one of fashion's first modern logoscreated not as decoration, but to protect craftsmanship and signal identity.

In its over 100 years of existence, it has moved seamlessly from one material to another-proof of its adaptability and enduring relevance. Each reinterpretation serves both function and emotion, forming a personal connection with its owner. This 2026, Louis Vuitton marks this milestone with three exclusive capsule collections that celebrate the Monogram's past, present, and future.