Megaworld targets elite with new luxury brand

Township developer Megaworld Corporation is venturing into the ultra-high-end real estate market in recognition of the growing opportunities in this segment, which continues to enjoy brisk sales and resilience even during challenging times.

- JAMES A. LOYOLA

During the firm’s annual stock-holders’ meeting, Megaworld President Lourdes Gutierrez-Alfonso said they are introducing a new brand category that caters to the “ultra-rich” both in the Philippines and abroad.

“We recognize the need for us to further expand our portfolio and tap into the opportunity of the ultra high-end residential market,” she said noting that they are now launching this new category for Megaworld’s residential business that will cater to this niche market.

The company announced the launch of the Megaworld SIGNATURE COLLECTION, a curated portfolio of ultra high-end residences, which marks its strategic entry into the most elevated tier of residential real estate where ownership is defined by privacy, permanence, and provenance.