Glad tidings

In a significant step, the national government is finally supporting the campaign to submit the Philippines' film for consideration at the prestigious Oscars.

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This exciting development was revealed by the newly appointed Director General of the Film Academy of the Philippines (FAP), Paolo Villaluna, during a press conference held in Quezon City.

Paolo's words sparked a renewed sense of hope and enthusiasm for the nation's cinematic achievements, marking a new chapter in the country's artistic journey.

Supporting the country's Oscar campaign means the national government will allocate a budget to promote the local film in Hollywood.

Paolo mentioned that in the past, there was a ₱1 million budget for the Oscar campaign, which was insufficient for proper promotion in the US. While the Philippines produces quality films, insiders believe that an Oscar campaign could lead to a larger budget for movie screenings, advertisements in trade publications, and dinner events.

The film director noted that other governments have spent millions of dollars or billions of pesos on the campaign, which he acknowledged the Philippine government could not afford.

"We can't support that much. I cannot divulge the amount, but it's substantial. It's not wow, but enough for a decent campaign," Paolo said.