Santa Monica tries to reverse its slide

Plan would add cops, ease business permits in hopes of bringing back shops, tourists.

- BY RONG-GONG LIN II

Photographs by DAVID BUTOW For The Times EVEN the famous Santa Monica Pier has seen fewer visitors recently. The City Council will consider upgrading restrooms in the area.

It’s been a rough few years for Santa Monica.

Businesses have abandoned its once-thriving downtown. Its retail and office vacancy rates are among the highest in Los Angeles County. The crowds that previously packed the area surrounding the city’s famous pier have dwindled.

Homelessness has risen. City officials acknowledge crime incidents had become more visible and volatile.

The breadth and depth of the issues became apparent just last month when the city was forced to declare itself in fiscal distress after paying $229 million in settlements related to alleged sexual abuse by Eric Uller, a former city dispatcher.

Now, Santa Monica is trying to plot a new path forward. A significant first step could come Tuesday.

That’s when the City Council is set to consider a plan to reverse its fortunes.

The plan includes significantly increasing police patrols and enforcing misdemeanor ordinances, investing in infrastructure and new community events, and taking a more business-friendly brush to permits and fees. Officials also plan to be more aggressive in making sure property owners maintain unused properties.

The blueprint tackles many “quality of life” issues that critics say have contributed to lower foot traffic in the city’s tourist districts since the COVID-19 pandemic.

It’s far from clear the tactics will work. But given the city’s current trajectory, officials say bold action is necessary.

“We're trying to usher in a rebirth — a renaissance of the city — by investing in ourselves,” Councilmember Dan Hall said.